Code of Ethics
My commitment to force-free, compassionate, ethical dog training
At Flo4Paws, everything I do is grounded in force-free, science-based training. My goal is to support both you and your dog in a way that is kind, ethical, and focused on long-term wellbeing.
Below is the ethical framework I work to with every dog and every caregiver.
1. I cannot diagnose medical conditions
As a behaviourist, I cannot legally diagnose illness — only a veterinarian can do that.
If your dog has not seen a vet recently, I will always encourage a veterinary check first. Many behaviour changes have underlying medical causes, and it would be unethical to begin behaviour modification before ruling those out.
2. I work within a multi-disciplinary approach
Dogs don’t live in isolated boxes. Their behaviour is shaped by:
• their physical health
• their home environment
• their day-to-day routines
• the people and dogs around them
This means I may recommend working alongside other professionals such as physiotherapists, groomers, or your regular dog walker. A whole-dog view leads to better, longer-lasting progress.
3. Absolutely no aversive tools or methods
If a previous trainer has used tools like:
• shock collars
• prong collars
• choke chains
• slip leads used as punishment
…I will explain why these methods are harmful and how they can create fear, increased reactivity, or long-term emotional stress.
Flo4Paws is a fully force-free practice — no intimidation, no fear, no pain. Ever.
4. I work with both ends of the lead
Training is not something we “do” to a dog.
It’s something we build with them.
My role is to support the relationship between you and your dog so they feel safe enough to use you as their secure base. Understanding both human and canine psychology helps me guide you towards clearer communication, trust and confidence.
5. No false promises or quick fixes
I will never promise overnight results or miracle solutions.
Real behaviour change takes time, consistency, and empathy — and every dog is an individual with their own pace.
Part of my job is to help you set realistic goals that respect who your dog is, rather than forcing them to be something they’re not.
6. Respect your dog for who they are
Some dogs are selective.
Some have a small circle of trusted humans or dogs.
Some find cafés, pubs or busy places overwhelming.
This is not a reflection on you — it’s simply your dog communicating their needs.
My work is about helping you understand and support the dog you have, not trying to create a version of them that doesn’t feel safe or comfortable.
7. Consent and body language matter
Dogs communicate constantly, often through subtle signals that can be easy to miss:
• lip licking
• head turning
• yawning
• freezing
• looking away
These signs can mean “I’m uncomfortable” or “I need space,” whether at home or out on walks. When these early signals go unnoticed, small stress can build into reactivity or aggression.
Part of our work together will be helping you read and respond to these signals so your dog feels understood, safe and respected.
Finding the places where your dog does enjoy touch and connection is powerful — and strengthens your bond.
My promise to you and your dog
To always act in your dog’s best interests.
To use methods that are kind, ethical and science-based.
To support you with honesty, compassion and realistic guidance.
To help you and your dog build confidence, trust and a deeper understanding of each other.
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